Insights

23/09/2026· Perspective

You are not on the list. Your customer is.

The Norwegian digital security act does not apply to your company. But section 14 requires your customer to bind its suppliers — so the requirements reach you as a contract attachment, not as a letter from a regulator.

16/09/2026· Building

Production screamed at half past nine. It was my own PC.

An alert said something was wrong in production. The file path in the error started with C:\Users. The real cost was not the minutes it took to work out — it was that I taught myself to ignore the alert next time.

02/09/2026· Practical

The extension you installed last year is not the one running today

You review which packages your developers install. Then you give a browser extension read access to every authenticated tab you have, with two clicks and no review. And you will never see the code it runs tomorrow.

28/08/2026· Building

The hard part was teaching it when not to answer

HR-Kompis is open to everyone from today. The hard part was never getting it to answer correctly — it was deciding when it should refuse. An AI that always has an answer is worthless in work governed by law.

20/08/2026· Building

Ask what your consultant has built themselves

Knowing the brochure is not the same as having worked in the shop. We build and run our own products, and we built our own internal tools instead of buying them. Not because we enjoy building, but because you learn something from having to live with your own advice that no report will teach you.

06/08/2026· Building

Building a website got easy. Finishing one didn't.

With AI, anyone can build a website in an afternoon. But most businesses don't need a custom one — and those that do find out the demo is the easy 20 percent. The invisible 80 decides whether it holds when someone actually uses it. What you pay for is judgment, not the building.

25/06/2026· Perspective

AI strategy vs. AI flows: what Norwegian SMBs actually need

A 30-page AI strategy tells you what someone thought. A workflow running on Monday morning tells you what actually works. For a Norwegian SMB the order has flipped — start with the flow, and let the strategy grow out of it.

12/06/2026· Perspective

We've started building the tools we keep recommending

AgerTechAI Studio is the building side of AgerTechAI — where we, with our partners, make the Compliance Stack: small, focused AI tools for specific Norwegian legal duties. Here's what we're building, and the honest status of each.

11/06/2026· Perspective

NIS2 and DORA — without the panic. Here's what Norwegian SMB owners actually need to do.

Consultants are selling panic about NIS2 and DORA, and "personal liability for daily managers" lands in the inbox weekly. Most of what they're shouting about doesn't apply to you. We summarised the essentials in a 14-page brief — who's actually in scope, what's in force in Norway, and what's just noise.

04/06/2026· Perspective

The EU AI Act is coming to Norway in 2026. Here's what actually matters for an SMB.

The EU AI Act is on its way into Norwegian law — most likely during 2026, possibly slightly later due to EEA negotiations. Consultants are selling panic packages. Most of it doesn't apply to your 40-person SMB — but three things do. Here's what actually matters.

01/06/2026· Perspective

What matters most in Claude Opus 4.8 isn't speed — it's honesty

Anthropic released Opus 4.8 on May 28. The most important update isn't speed or benchmarks — it's that the model is more honest about what it doesn't know. For an SMB leader, that's the only benchmark that counts.

22/05/2026· Building

AgerTechAI Studio isn't a new company

AgerTechAI Studio isn't a new company — it's a brand division. Why a solo founder needs two stories when the customers are two different kinds.

12/05/2026· Perspective

What are the real AI threats right now?

Forget Terminator. The real AI threats in 2026 are agent-based attacks, voice cloning, leaks via free tools, and skill erosion. Already here, already in your business.

08/05/2026· Perspective

Most of the AI hype won't work for you

Most of the AI projects you read about won't work in your business. Six reasons most of them fail — and five things that actually pay off.

30/04/2026· Practical

Shadow AI is already inside your business

Shadow AI is already happening inside your business. The question isn't whether to let AI in — that ship has sailed. It's whether you want to govern it or pretend it isn't happening.

25/04/2026· Perspective

Where AI actually is in 2026

A reality check on AI in Norwegian SMBs in mid-2026: what's actually deployed, what isn't, and why the press cycle tells a different story.

15/04/2026· Practical

The most boring AI implementation I've seen this year

The AI implementation that delivered the most value for my clients this year isn't interesting enough to write about. It saves a managing director three working weeks a year — just on email.

05/04/2026· Perspective

When everyone can generate, taste is the moat

AI has made text generation nearly free. The skill that has gone up in value is taste — knowing what's good, and cutting the rest.

25/03/2026· Perspective

The messy layer underneath AI

In 80 percent of my audits, the first job isn't AI. It's cleaning up the five systems that don't talk to each other.

15/03/2026· Building

What I use Claude Code for — and what I don't

An honest report from daily use of Claude Code. What works, what doesn't, and why the tool multiplies taste — in both directions.