25/04/2026· Perspective
Where AI actually is in 2026
A reality check on AI in Norwegian SMBs in mid-2026: what's actually deployed, what isn't, and why the press cycle tells a different story.
Insights
15/04/2026· Practical
The most boring AI implementation I've seen this year
The AI implementation that delivered the most value for my clients this year isn't interesting enough to write about. It saves a managing director three working weeks a year — just on email.
05/04/2026· Perspective
When everyone can generate, taste is the moat
AI has made text generation nearly free. The skill that has gone up in value is taste — knowing what's good, and cutting the rest.
25/03/2026· Perspective
The messy layer underneath AI
In 80 percent of my audits, the first job isn't AI. It's cleaning up the five systems that don't talk to each other.
15/03/2026· Building
What I use Claude Code for — and what I don't
An honest report from daily use of Claude Code. What works, what doesn't, and why the tool multiplies taste — in both directions.